Wellness for the partners of the practice.
A private, structured ninety-day program for physician partners — built with the meta-awareness that the people who give this advice for a living are the worst at taking it.
A note from the owner
Why I'm writing this myself.
To the senior leadership team considering Wellness Elite Fitness —
Physicians are notoriously hard to design a wellness program for, and I say that with respect. The partners of a private practice spend their working life metabolizing other people's risk and other people's outcomes, and the standard advice — sleep eight hours, train four times a week, eat clean, manage stress — is advice you give every day knowing perfectly well it does not fit your own schedule. Wellness Elite Fitness was built with that asymmetry in mind, and Dr. Swet Chaudhari, MD, sits on our clinical side specifically so the physician partners we serve are speaking with a peer rather than a vendor. The engagement below is the same one our private members run.
I designed the floor. Panatta strength from Italy. Atlantis cables from Canada. Watson barbells from England. I select the equipment, I vet the trainers, and I hold the relationships with the practitioners on our team. The behavioral wellness pillar is led by Najla Crawford, LPC, Director of Practice — Behavioral Wellness, who works with our members on the cognitive load, sleep architecture, and decision tempo that physical training alone does not reach. The clinical pillar — biomarker work, hyperbaric oxygen, hormonal evaluation — is delivered by Dr. Swet Chaudhari, MD, through his separate practice, Elite Aesthetic MD. WEF is a wellness facility, not a medical provider; the clinical surfaces are coordinated, not performed, by us.
If this looks like a fit, the next step is a thirty-minute conversation with John Uresti, our Director of Corporate Wellness. John shares the full proposal — the same document private cohorts receive — within five business days of the call.
The program
Four pillars, owner-led.
Twelve weeks. One point of contact. Membership is the wrapper; the program is the work.
The Diamond Plus tier — WEF's flagship membership — held by each executive for the full ninety days. Weekly forty-five-minute massage, stretch therapy, unlimited cryotherapy and recovery suite access (HBOT, infrared sauna, contrast, red light, PEMF, salt therapy, ice plunge, float), and a weekly B12 or Lipotrim shot. Twenty-four-hour floor access, monthly workout plan, complimentary VO₂ Max and RMR testing, and a cellular health consult with Dana.
Twelve one-on-one sessions over twelve weeks with a vetted trainer, executed on Panatta, Atlantis, and Watson equipment. Programmed for sustainable strength, posture, and cardiovascular durability — not Instagram aesthetics. The work senior leaders actually need from a strength floor.
Initial assessment with full resting and active metabolic profile, personalized meal planning, and structured follow-ups with Dana Kantara, MHS, our Cellular Health lead. Nutrition is the leverage point that determines whether training and recovery yield measurable change in twelve weeks or twelve months.
Twelve one-on-one sessions — one weekly across the ninety days — with Najla Crawford, LPC, our Director of Practice — Behavioral Wellness. Built around stress resilience, sleep architecture, decision-making under load, and HRV-guided protocols. The work that translates training and recovery into how an executive operates in the room.
Across all four pillars: an owner-led concierge layer for scheduling and reporting, a branded onboarding portal, the Atlas wellness co-pilot for daily protocols, and the current issue of The Bioneer — our quarterly editorial publication — delivered to each executive at intake.
The differentiator
The pillar most programs skip.
Most executive wellness programs sell training and recovery and stop there. The behavioral wellness pillar is what closes the loop on the work senior leaders actually do — the cognitive load, the decision tempo, the recovery deficit that builds across a quarter. Training builds the physical capacity. Recovery preserves it. Behavioral wellness translates it into how a leader operates at the table.
Najla Crawford, LPC, holds an active Texas Licensed Professional Counselor credential and is WEF's Director of Practice — Behavioral Wellness. Named, credentialed, on the floor — not a partner-network referral. Each executive receives twelve weekly one-on-one sessions across the ninety days. Stress-resilience protocols, HRV-guided breathing, sleep architecture coaching, decision tempo, and the architecture of recovery between high-stakes weeks.
The pillar is positioned as behavioral wellness and performance, not as clinical mental health treatment. Where an executive's need exceeds the scope of a behavioral wellness engagement, Najla surfaces a private referral to clinical partners outside the program.
Privacy and discretion
Three principles, enforceable in the engagement letter.
- No individual data leaves the executive's relationship with WEF. Personal training notes, recovery utilization, behavioral wellness session content, biomarker results — none of this is reported to the corporate sponsor in any form that identifies the individual. Ever.
- Corporate reporting is aggregate-only and group-size gated. If a given metric would unmask an individual through small-sample inference, we do not report it. Default reporting threshold: no metric reported on a sample size of fewer than five.
- Executive control of their own narrative. Each participating executive can opt-in to share specific outcomes. They cannot be required to.
For a Fortune 500 sponsor, this posture is non-negotiable. A wellness engagement that doubles as a back-channel performance review is neither — we do not run that program.
Timeline
Ninety days, four phases.
Designed for senior cohorts; held to the pace the sponsoring office sets.
| Phase | Timing | Work |
|---|---|---|
| Phase 0Onboarding | Week −2 to 0 | Engagement letter signed. Executives nominated. Onboarding portal live. Each executive completes the intake questionnaire and confidential health screen. Initial scheduling round closes by Day −3. |
| Phase 1Baseline & design | Week 1–2 | Complimentary trainer program-design intake. Complimentary clinical consultation with Dr. Swet Chaudhari, MD, via Elite Aesthetic MD. Nutrition and metabolic baseline with Dana Kantara, MHS. Behavioral wellness baseline session with Najla Crawford, LPC. Personalized program design issued by end of Week 2. |
| Phase 2Core program | Week 3–10 | Weekly training, integrated recovery sessions across the unlimited Diamond Plus benefit set, weekly one-on-one behavioral wellness sessions with Najla. Mid-program review at Week 6. Atlas check-ins continuously. |
| Phase 3Closing & transition | Week 11–12 | Final behavioral wellness session with Najla. Complimentary VO₂ Max / RMR retest. Optional follow-up biomarker panel. Closing review and transition plan. Aggregate-only report to the corporate sponsor. |
Reading the engagement
A multiple of executive comp.
The fully-loaded weekly cost of a senior executive's time, in any Fortune 500 compensation band, is a multiple of the per-executive-per-week investment in this program. We frame it that way deliberately. The program protects the asset that produces all of the executive's compensation across the quarter and the year — and the asset that the sponsoring organization has already paid for, several times over, in everything else it costs to recruit and retain the senior team.
A typical corporate gym benefit runs in the low thousands per executive per year for facility access alone, and produces no measurable change in performance, recovery, or resilience. It is a benefit on a brochure. This program is structurally different. Twelve weeks. Owner-led. Measurable on baseline-and-retest metrics across training, recovery, metabolic, and behavioral wellness markers. Aggregate-only reported to the sponsoring office — never individual.
Pricing is shared in the written proposal John issues after the discovery call. We do not publish program pricing on the public page because the math only reads cleanly against a specific cohort size and a specific clinical scope, both of which get scoped in the call.
What this is not
The clarity is the offer.
This is not a corporate gym discount. A subsidized membership card that the HR team rolls out and forgets. WEF does not run those programs and would not represent itself as one.
This is not a wellness benefit on a brochure. The work is structured, dated, and measured. Each executive has a personalized program, a coach, a behavioral wellness counselor, and an owner who is accountable for the engagement.
This is not medical care. WEF is a wellness and fitness facility. Clinical work — biomarker panels, hyperbaric oxygen, hormonal evaluation — is delivered separately by Dr. Swet Chaudhari, MD, through Elite Aesthetic MD as an optional, coordinated layer. We do not bill insurance and do not represent ourselves as a medical provider.
This is not a back-channel performance review. No individual data leaves the executive's relationship with WEF. Reports are aggregate-only and group-size gated.
About
Named, accountable, here.
Wellness Elite Fitness is a private wellness facility in Friendswood, Texas — twenty-five minutes south of downtown Houston — owned and operated by Imani Lowery. The floor is built on Panatta strength equipment from Italy, Atlantis cable systems from Canada, and Watson barbells from England. The recovery suite includes cryotherapy, infrared sauna, contrast therapy, hyperbaric oxygen, and licensed massage. WEF publishes The Bioneer, a quarterly editorial on training, recovery, longevity, and the science behind member protocols.
Imani Lowery
Imani designed the floor, selects the equipment, vets every coach, and holds the relationships with the practitioners on the WEF team. The Executive Wellness Corporate Program is owner-led in the literal sense — Imani is the person in the room when each executive walks in for intake, and the named point of contact for the sponsoring office across the ninety days.
Najla Crawford, LPC
Active Texas Licensed Professional Counselor. Leads the behavioral wellness pillar. Twelve weekly one-on-one sessions per executive across the ninety days, focused on stress resilience, sleep architecture, decision tempo, and HRV-guided protocols.
Dr. Swet Chaudhari, MD
Board-certified physician who provides the clinical layer for the program through his separate practice, Elite Aesthetic MD. Biomarker panels, hyperbaric oxygen, hormonal evaluation. Coordinated by WEF; delivered by EAMD. Cash-pay; no markup.
Dana Kantara, MHS
Formerly clinical prevention at Baylor College of Medicine. Owns the nutrition and metabolic pillar for the cohort — RMR and active metabolic profiling, meal planning, quarterly recheck. Reads the panel against each executive's training arc.
John Uresti
John owns the corporate pipeline. The discovery call, the scoping, the written proposal, the contracting, the relationship across the ninety days. The right path into the Executive Wellness Corporate Program for any senior leadership team — Fortune 500, EPC firm, energy or aerospace operator, private practice partnership — is a thirty-minute conversation with John.
If they continue
The cohort rate, locked.
Roughly four out of five executives in similar programs elect to continue at the conclusion of Phase 3. Continuation is structured as the natural successor to the program's training-and-recovery cadence — Diamond Plus, WEF's flagship membership tier, at a corporate-partnership rate locked for as long as three or more executives from the original cohort continue together. The lobby rate for Diamond Plus is published on the printed lobby price menu at the facility; the partnership rate, the term, and the continuation contract are shared in the written proposal.
What is not included in continuation: the white-glove onboarding work — intake, baseline, branded portal, mid-program review, closing review. Those are ninety-day program elements and complete at Week 12. Continuation is the sustained version, not the structured ramp.
The next four steps
Acceptance and next steps.
For an inbound consultation, the path is short.
- Email John Uresti at uresti.john@gmail.com — or use the request form below — with a one-line note about the sponsoring organization and the rough cohort size in mind.
- Discovery call (thirty minutes). John walks through the program shape, the privacy posture, and the four pillars; the conversation surfaces what the cohort actually needs.
- Written proposal within five business days. The same Executive Wellness Corporate Program document private cohorts receive — scoped to the sponsoring organization, with pricing, payment terms, and the engagement-letter framework.
- Countersigning begins Phase 0. Phase 1 intake follows on the Monday after the engagement letter and the executive list are both in hand.
Request the EWCP overview
Begin the conversation.
The form below routes to John Uresti directly. He responds within one business day, typically same-day.
Common questions
Frequently asked.
Who is this designed for?
Fortune 500 senior leadership teams, EPC firms, energy and aerospace operators, and partner groups in private practice. Cohorts are typically eight to twelve executives. The program is designed for leaders who treat physical and cognitive readiness the way they treat the rest of their portfolio.
How is privacy handled across the cohort?
Three principles, written into the engagement letter. First, no individual data leaves the executive's relationship with WEF. Second, corporate reporting is aggregate-only and gated to a minimum sample size of five. Third, each executive controls their own narrative — they can opt-in to share specific outcomes; they cannot be required to.
What is the timeline?
Ninety days, four phases. Phase 0 onboarding (weeks −2 through 0), Phase 1 baseline and program design (weeks 1–2), Phase 2 core program (weeks 3–10), Phase 3 closing review and transition plan (weeks 11–12).
Who is on the team?
Imani Lowery owns and operates the program. Najla Crawford, LPC, Director of Practice — Behavioral Wellness, leads the behavioral wellness pillar as an active Texas LPC. Dana Kantara, MHS, runs cellular health and nutrition. John Uresti, Director of Corporate Wellness, owns the corporate pipeline. Clinical work is delivered by Dr. Swet Chaudhari, MD, through his separate practice, Elite Aesthetic MD.
Can we sponsor only some of our executives?
Yes. Cohorts are typically a defined subset of the senior leadership team rather than the full company. Selection is the sponsor's; the program runs the same way at six executives as it does at twelve.
Do you accept insurance?
No. WEF is a wellness facility, not a medical provider. The program is cash-pay at the corporate-partnership rate. Where the program touches clinical surfaces — biomarker panels, hyperbaric oxygen, hormonal evaluation — that work is delivered separately by Dr. Swet Chaudhari, MD, through Elite Aesthetic MD, also cash-pay.
How is confidentiality handled between physician partners of the same practice?
Strictly, and with the awareness that this matters more for a physician cohort than almost any other. Partners enrolled from the same practice may see one another on the floor — WEF is a small private facility, and that is a feature for a colleague cohort, not a bug — but the work itself is held in confidence. Training notes, recovery utilization, biomarker results (held by Dr. Chaudhari under standard physician-patient confidentiality through Elite Aesthetic MD), behavioral wellness session content, and session-by-session attendance are not shared between partners, with the managing partner, or with the practice's administrative office. Reports to the practice are aggregate-only.
Is this a medical service?
No, and the distinction matters more for a physician audience than any other. WEF is a wellness and fitness facility. Where the program touches clinical surfaces — biomarker panels, hormonal evaluation, hyperbaric oxygen, IV protocols — that work is delivered by Dr. Swet Chaudhari, MD, through Elite Aesthetic MD as a separate, optional service. We coordinate it; we do not perform it. Nothing in the engagement substitutes for the care a partner receives from their own physician, and Dr. Chaudhari is explicit with every participant about that boundary.
How do we start?
A discovery conversation with John Uresti — email uresti.john@gmail.com or call (832) 481-2922. John scopes the program and shares the full Executive Wellness Corporate Program proposal — the same document private cohorts receive — within five business days of the call.
Wellness for the leadership team.
A thirty-minute discovery call with John Uresti; a written proposal within five business days; Phase 0 begins on countersigning.